I learned very early that a major activity for growing this business was giving presentations. Another way of saying that is I learned how to tell the Shaklee story in a very simple way. In the beginning my presentations were about telling someone everything I knew...lots of details. That would take about 90 minutes. As time went by and I listened to other leaders give a presentation, I figured out that the presentations I liked the best and taught me the most were those without many details.
Faye and I would go to an appointment together in the early days and I would give the presentation. As we like to say today, Faye's job was to interrupt. I must say that she always had something good to add. On the way home in the car we would discuss the night. What was okay and what didn't seem necessary to talk about. We had that same discussion after every presentation and I learned to respect Faye's view in what seemed good and then those discussions lead to making changes and getting it simplified.
Gradually I learned that what I wanted to learn to do was to have a very simple presentation because I learned that simplicity attracts and complexity impresses. I decided that I wanted to attract people to the idea of what this business was about. I rejected complexity (which means all the details) at the first appointment. The comment I am always grateful for is when someone tells me "you make it seem so simple." That is because to me this is a very simple business. Not always easy but very simple.
Are you giving weekly presentations? If you're not, how can you get better? If you are giving regular presentations my guess is you're enjoying the business and you've gotten better and better over time.
You might want to keep that principle in mind: simplicity attracts and complexity impresses, and our job is to attract people to the idea of Shaklee, not to impress them. Maybe it should be said that the simpler you make it the more impressed people might be.
Enthusiastically,
Gary Burke
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