Twelve Magic Principles
1. Use Shaklee products
You HAVE to be your own best customer to know how fantastic Shaklee products really are. We are sure you will be more than pleased with every item. Besides, “a penny saved is a penny earned” You are already “earning” by buying at wholesale. Here is your key to product knowledge: each week purchase four new Shaklee products. By the end of three months you will be a Shaklee expert.
2. Cultivate An Attitude Of Acceptance
Look for the benefits of the Career Plan and the good features about the products. As you purchase each Shaklee product, week by week, throw away the competitive product you used to use. Make that much of a commitment to the business. And never dwell on some feature of the plan and some company policy you would like to see changed. They are not about to change such a successful operation to suit anyone’s personalized ideas. If you wish to recommend a change, put it in writing and it will get consideration, but don’t waste energy “fighting the system”. Accept your sponsor and your Director…they are the ones in position to help you.
3. 90% Copy
This is a common sense principle. In the beginning, we suggest that you develop your business along the PROVEN lines that have been effective for others. Your success will be assured if you will direct 90% of your time and energy in this manner. Use the other 10% of your capabilities to explore new ideas and to match your business to your own personality and circumstances.
4. Set Goals
Just as a ship would not be moved from its berth without a destination, you should not begin your Shaklee adventure without setting goals. A good goal will have a definite starting point, a definite time span, and inspiring reward at the end and progress check-points along the way. If you will focus on your goals daily, write them down again and again. Say them aloud and tell them to your friends they will begin to come true as if by magic.
5. Attend and Conduct Meetings
Meetings should be the backbone of your business. Attend as many as you need to learn the Career Plan and then begin conducting meetings of your own. Continue to attend other meetings periodically to refresh your ideas and to broaden your Shaklee knowledge and to observe different presentation techniques. But always remember that YOUR meetings are where you will learn the most. The greatest teacher in the world is “experience”. I define a meeting as a pre-scheduled occasion, usually in your home, where you give a “stand-up” presentation…all of these elements are important. If no one comes, give the meeting anyway.
6. Teach the Career Plan
Every meeting should be a “discovery session” for probing the many beautiful features of the Shaklee Career Plan. While it is simple in concept, it is fascinating and complex if you will think of yourself as a student of business or mathematics or human psychology. I have seen scores of other sales plans that are full of weaknesses. The Shaklee business package stands alone. This business opportunity can fill the needs of anyone; it appeals to young and old, rich and poor, and every other category of person you can imagine. Although many people will not take the time to study and understand what we offer, you can present it with confidence and pride. And you only have to touch the hot button of a handful of people for you to have a fabulous business. Hang in there and you’ll succeed.
7. Emphasize Nutrition Products
These products lend themselves best to our plan because they are exciting…because a small customer often buys a large order…because the resale potential is high…because they have a fast consumption rate…and because your Members and Business Builders own families can consume a large volume. We have Dr. Shaklee to thank for making our food supplements the finest in the world. The health results that you will see, the testimonies you will hear, and the way you will feel after using Shaklee supplements will combine to give you increasing confidence in Shaklee products. This helps us build an unusually loyal and permanent sales force.
8. Be Positive
Positive thinking is the technique which allows you to use more of your potential. None of us uses but a fraction of our total capability. Optimistic, confident, goal-oriented thinking, programs our subconscious mind in a positive manner. This brings out ideas and actions we might otherwise overlook. Negative thoughts are traitors to your cause and you must eliminate negativism from your personality. If you have a complaint or excuse, don't voice it! If a negative thought creeps into your head, immediately replace it with a positive thought. "I can't sell” must become, "I will continue talking to people until the laws of probability result in a customer or builder.” Strengthen your personality by reading motivational books such as The Greatest Salesman in the World byOg Mandino and Think and Grow Rich by Napoleon Hill. Dr Shaklee's philosophy is: "What you think - you do, what you think – you look, what you think -you are"” Think about this success plan and you will do it, think about your happy future and you will look happy, think like an Executive Coordinator and you will soon be one.
9. Do Shaklee Every Day
Many busy people are among the best Shaklee Members and Business Builders. One advantage of the Shaklee business is that you can take advantage of fleeting moments to “talk Shaklee” to a friend or fellow employee. You can “think Shaklee” and organize your thoughts while you drive your car. You can use the products many times each day and each time think about how tremendous the products are and how everyone ought to be using them. If you will keep your business in the front of your mind every day, you will be amazed at the progress. For the strict spare-timer it is possible to concentrate most of your work in one day per week…one busy day, but you still must take advantage of every Shaklee opportunity during the other six days. If you walk past a potential Member or Business Builder without at least making some small attempt to “talk Shaklee” you may be passing up a future Master Coordinator who will eventually be in someone else’s group.
10. Set a Personal Example
You don’t make money “off the work of others” in this business. What you must do is provide leadership for the Members and Business Builders you recruit. Don’t ask or expect others to do anything you won’t do yourself. If there are problems in your organization, you must look to yourself for the solutions. Set a better example…follow these principles better…and your problems will disappear. When my own business stops growing, I know right away that I must be overlooking one of these “Magic Principles”.
11. N.D.A.O.P.C.C.
“Never do anything other people can’t copy”. Your success in Shaklee will be in proportion to how simply you can get the job done. Many people need to follow in your footsteps. If you set a complicated example, you will lose much of your following along the way. Keep it simple. That doesn’t mean you should avoid hard work! Just don’t stray off on a tangent where other Members and Business Builders will not be interested in following. Remember, in the long run you make very little from your personal sales. In fact, a Master Coordinator makes very little from his own Directory bonus. The big money in Shaklee comes to those leaders who blaze a simple trail and help many others to follow along.
12. Never Give Up
There are many people in Shaklee who earn over $100,000 per year. Where would they be if they had given up after only a few months? I know that some of them did very poorly in the beginning. “Hang in there and you’ll get paid”! I do not believe a person can follow these principles consistently without achieving success, even on a spare-time basis. How’s your endurance? A person who WON’T be stopped CAN’T be stopped.
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