Developing skill with people

The following was taken from a booklet by Les Giblin, SKILL WITH PEOPLE

When you are talking to people, pick out the most interesting subject in the world to them to talk about.

What is the most interesting subject in the world to them? THEMSELVES!

When you talk to them about themselves they will be deeply interested and utterly fascinated. They will think well of you for doing this. When you talk to people about themselves, you are rubbing them the right way. You are working with human nature. When you talk to people about yourself, you are rubbing them the wrong way.

Take these words out of your vocabulary  -  "I, me, my, mine."

For those four words substitute one word -  the most powerful word spoken by the human tongue. "YOU!"

"This is for YOU,"       

"YOU will benefit from this."       

"Can I help YOU?"        

"YOU can do this."

"These products can help YOU."       "Would YOU like to earn more?"

Enthusiastically,

Gary Burke