The following is a message I received from a couple who have a business named "Go For No." The theme they have is on the postcard below. Read it carefully....slowly. It is probably the most accurate description of what it takes to be successful. ENJOY! Copy these simple words and keep them in front of you for 90 days. Memorize it. It will help you.
Gary Burke
Several years ago we were sitting in the office and Richard answered the phone (a rare event but anyway...) and it was a young guy who asked if we'd 'invest in him' and give him a free copy of Go for No! Well, Richard wanted to turn this into a teaching moment for our young caller. So he said, "I'm going to say no, but here's what I will do. Today is Monday. If you call me every morning this week and ask for a book, I will tell you no. On the last day, Friday, I will say yes and you'll get a book." The young man never called back.
How ironic that we would have invested in him but he wouldn't invest in himself first. Persistence does not come to many very naturally. Whether it's just laziness, lack of belief that a pay-off will happen - whatever the reason - we know this: persistence is not a nice-to-have when it comes to building a business, it's absolutely essential.
Your willingness to positively persist, doing what you can to bring value to your contacts, staying on the path (not jumping from one thing to another), and growing your business one customer at a time demonstrates consistency. That consistency will grow trust and will eventually be a factor in people doing business with you.
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