Monday, September 9, 2013

How to have a sustained business

Faye and I have been having a discussion for the past week or two about growing this business. We asked ourselves a question: What did we do to build this business that has helped it to endure and be strengthened over these 40 plus years? It's really been very easy to maintain because people love the products. We have people who order from us on a very regular basis and they have for well over 40 years. Why is that, you might ask? People love the nutrition products as well as the non-toxic cleaners. We kept promoting the products that we knew people could use for the rest of their lives. Vita Lea and Protein as well as other supplements. Some people use only the cleaners or personal care items but the point is they have used these products for decades.
 
My favorite product is the compensation plan. That's right, I view the compensation plan as a product, because what we saw early in the business was lots of possibilities if we would build, not just sell. That was exciting then and it still is exciting to tell others about the possibilities and how this business can change their lives. I enjoy talking about this business and to be honest, the reason I got involved is because of how my sponsor talked about the advantages of owning our own business and what that meant.
 
To Faye and me, growth is not about programs. We've seen a lot of programs over the years but we kept our focus on doing what we enjoyed doing. It's about doing the things you enjoy doing. Some enjoy learning about nutrition, some love the skin care and others the non-toxic cleaners. We all have our way of doing what we love about this business. I love talking about the business side of Shaklee and we have stuck with that because that is what I enjoy doing.
 
So what got you into this business and what do you enjoy doing? Are you doing what you truly enjoy doing? If "Yes" good for you because I think you are enjoying how you choose to work at Shaklee and my guess is you're also growing. The best way to insure you will have success in Shaklee is to find your niche - in other words find a way to build that is based on what you like to do in Shaklee. Then stick with it.
 
Enthusiastically,
Gary Burke

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