I want to talk about two words that everyone needs to build their business. When I first got involved, I didn't know what the future would be, but the possibilities excited me. I heard that a person could literally design their own future with this business. That was a new thought to me, and it was and still is exciting. The possibilities included unlimited income, travel, to be your own boss, build a business, help other people do the same and create a lifestyle that was unusual.
My background wasn't in sales but in education. I was a teacher and head football coach at a high school in Wisconsin. There were two words that we used in coaching that we knew we had to be teaching if we wanted to be at our best. We focused on teaching the fundamentals and we needed to have a strategy for what we wanted to do come game time, a game plan. The following are definitions of those two words:
Fundamentals: A basic principle, rule, law, or the like, that serves as the foundation of a system; essential part.
Strategy: A plan, method, or series of maneuvers for obtaining a specific goal or result. A strategy for getting ahead in the world.
Are you teaching others the fundamentals and working at improving your skills on the fundamentals that are action-oriented to build your business? Do you have a strategy to help guide you as you're building this business?
My view of the fundamentals:
- Ask questions
- Be a good listener
- Set appointments
- Give a simple presentation
- Follow up
- STP (see the people & show the plan)
- Regular meetings
My strategy for building:
- Focus on the fundamentals
- Regular meetings
- Find people who want to earn $1000 to $5000 a month minimum
- Always be working with 2 to 3 builders at a time
- Work at staying positive
- Ignore negative people
- Teach new people to do the fundamentals
Teaching people the basic fundamentals will give you and them a better chance for experiencing success in this business. Then have a strategy to help you guide yourself, or to remind yourself what you want to be doing.
Enthusiastically,
Gary Burke
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