Today's post is courtesy of Dan Henderson.
We are days away from Conference in Atlanta, and days away from what I predict could be the most compelling and easiest to market new Shaklee product launch in the last 20 years. Since Enfuselle!
Why this particular product …?
Because every woman you currently know or will ever meet, wants to either maintain the great skin they have now — or find a product that will erase aging skin and make them look younger.
That’s right. Every woman. That’s a lot of people.
Tell me how many women you know who don’t care about their skin. Good luck.
And let’s not forget that more men are using skin care now than ever before.
I’m excited. Really excited! And I have an idea I’d like to share.
P.T. Barnum had it figured out.
What if you had a list of 20, 50, 100 or more who are waiting and anxious for you to call them to say…
“Hi________.
You wanted me to let you know when Shaklee’s new Skin Care product arrived … and it’s here!”
Let’s call it your “TRY IT!” list.
Imagine. When the product arrives in August … you call, email, or message the people on your list. You already have permission to let them know the product is here, and you’re ready to show them what you have.
This is so much easier — and far more effective — than waiting until the product is actually here before you start making the calls and jump into the “selling” mode.
Yep … P.T. Barnum had it exactly right…
He understood that people get even more jazzed and curious about something they can’t see, touch, or get their hot little hands on it right now.
Curiosity is a major driver of human emotion. We want to know what’s inside that tent!
The truth is … most people can’t stand to not know. They may not buy, but if you’ve created enough curiosity … they won’t be able to say no to taking a look.
Curiosity really did kill the cat … and it sells everything worth buying.
This is why P.T. always went into town early and started putting up big signs that said… COMING SOON!
He understood human nature. He understood how to create curiosity — and how to use it to his advantage.
We are all hard-wired with curiosity and the irresistible urge to KNOW.
That’s why looking at your smart phone 500 times a day, and checking Facebook or Twitter, etc., has reached epidemic proportions.
The next time you watch a Netflix or PBS series, just notice how they end each episode. They keep you hanging — right? You’re curious … eager to see the next episode so you can find out what happened to __________.
The best producers know exactly how to create BINGE watchers.
So…
If you really want to get off to a great start with the new skin care product … here’s how you do it.
Make a list of everyone you want to share this new product with ASAP. We don’t have much time, because the product will be available to order in early August.
Contact the people on your list and give them a brief overview of what you know about the new product, and ask if they want you to get in touch with them when the product gets here.
Make it a casual approach. No hard sell. The less you know and say, the better.
Just tell them you’re putting together list of friends who might want to take a look a the new product — you thought of them — and you’ll be happy to add them to the list if they want.
The secret sauce is in saying, “ I really don’t know that much. I hear it’s really awesome. I can’t wait to see it and try it myself.”
Simple.
By the way. Did you know Enfuselle was launched in 1998? Shocking right?
That was almost 20 years ago. It was revolutionary then, and it’s still relevant today … because it works.
The challenge for Shaklee science has been to improve on the original Enfuselle formula enough to be worthy of a new product launch. It’s taken them 8-10 years to figure that out. That’s how unique and good Enfuselle was. And from what I hear, this new product is something special. The packaging is beautiful, the clinical studies are jaw-dropping, and this formula has been clinically proven to ERASE years of skin aging.
The new product maintains all the original Enfuselle patents (8) … and it raises the bar for natural anti-aging skin care … again.
THE TREND IS STRAIGHT UP
As you know, the first great secret in marketing is to have a product people want and are willing to spend their hard-earned money on to solve their problem. Current research shows that Natural Skin Care is trending UP big time!
For example:
• 59% of women shoppers actually read the labels before they buy. They now understand it’s important to avoid sulfates, parabens, and all the synthetic chemicals you will see on the NO-NO list of ingredients that will never be found in Shaklee skin care. It’s impressive.
• 63% of millennials look for natural skin care first.
• Higher priced and quality brands are trending up.
• “Millennials are the heaviest buyers of skin care. For them, it’s all about prevention, rather than treatment. This group understands that it's more important to prevent signs of aging.”
-Kurt Jetta, the CEO of TABS Analytics,
"Beauty shoppers in general seem to seek products that promise to improve their skin health over the long term, not just cover up blemishes in the moment.”
- Zoe Leavitt, tech industry analyst at CB Insights.
“When it comes to skin care, there's a feeling here of less hocus-pocus with anything that comes from the earth rather than a lab. Particular drivers, include vitamin C, fruit-based ingredients, oatmeal and honey.”
"Most women just want basic naturalproducts that work well for a good price." Consider it the new golden rule of skin care.
Do a quick Google search for the huge Demand for Natural Skin Care and be prepared to be blown away!
My advice:
Get your “Try it” list going ASAP and start making contact with everyone you want to share these new products with.
Have every active builder in your organization do the same …
Shoot for at least 50 people who want to be on your “Yes, I would love to try it”, list — and by August 15th or so — meeting with people who are really excited to see what you have will be EASY PEAZY! You won’t have to chase them down.
Charles Revson, the founder of Revlon said, “We aren’t selling make-up, we’re selling HOPE.”
Here’s our chance to create massive CURIOSITY … sell HOPE and grow like crazy!
Dan