A simple principle

Here we are in probably our busiest month of the year. Lots of things to do: put up a Christmas tree, holiday shopping, holiday parties, family gatherings, etc. So often I hear people say that December is a slow month because of all the distractions. But the fact of the matter is that December is a reflection of September, October and November's efforts. We learned this simple thing very early in the business because when we qualified as sales leaders (Director) with our best month ever it was in December. Results don't always happen exactly when we're putting in the effort. Don't buy into the idea that December is a slow month.

The question you might want to ask yourself is something along the line of, "What have I done in the past 60 to 90 days?" Understanding this simple principle - that results follow effort from 60 to 90 days - will help you to stay in the game. So many people give up way too early. They talk to a couple people, maybe 5 or 10 people, don't see immediate results, and think that this business doesn't work. Not true. It's that principle: results generally will follow effort after 60 to 90 days.

Of course this applies all during the year as well. January results will largely be a result of the efforts made over the previous 90 days. That is why we always tried to persuade people when they are first starting that once you feel you are ready to really get started, give it a good six months of effort. I believe that most people who do this and give it a good six months are going to see results.

Enthusiastically,

Gary Burke