A few years ago I had a conversation with a friend of Terry Slattery about growing a network marketing business. Al Strauss was and is a very successful sales trainer and was also involved in network marketing. What I remember about that time talking with him was how he could communicate with such clarity and simplicity.
The following are four ways he suggested for building / maintaining this business.
1. Sell existing products to existing members.
- This is what most sales leaders rely on.
2. Sell new products to existing members and builders.
- This takes promoting the new products.
3. Sell existing products to new members and builders.
- This means you are sponsoring new people.
4. Find people to do 1 - 2 - 3.
- This obviously is about developing sales leaders as well as selling products.
I still find this thinking to be of great value mainly because of it's simplicity. All of us have choices to make as far as how we decide to work at our business. This shows there are four paths we can choose from.
If a person is committed to grow whatever business they have it seems to me that number four is the path to be on. The question for today is: what path are you taking,1, 2, 3, or 4?
Enthusiastically,
Gary Burke
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