Follow-up

 

Okay, yesterday I said the main job in Shaklee is to connect people to Shaklee Products and the Shaklee Opportunity.  I’d like state that in a slightly different way today - we want to keep our current Members and Distributors connected to Shaklee Products and the Shaklee Opportunity year in and year out!

If you want your business to remain stable, or better yet, to grow – follow-up is critical! 

I thought one of the more useful workshops at the Conference in August was the one on follow-up. It was led by a group of young women from Canada who were clearly working hard to build – they weren’t just talking about methods of follow-up they had read about – they were describing methods they had developed the hard way – through experience. Here are a couple that I thought could be valuable for everyone in Shaklee to incorporate into their business – whether a Director or a Master Coordinator – they certainly made an impact on me.

The first:  keep a notebook - nothing high-tech, just a 3-ring binder – with the names of your prospects and active members and distributors. Collect personal information that will help you become more connected with them – then keep track of what their interests are in Shaklee – whether it’s products, the business or both. There isn’t a magic formula for how you would set your notebook up - just make it up -log information that makes sense to you. Perhaps you’d have three sections – Prospects – Members – Distributors.  Then devote one page, or a half page to each person.  We all have different ways of organizing - follow your own style. Whatever you do, DON’T MAKE IT COMPLICATED!  Then devise a plan around how you will contact or keep in touch with these people.

The second was one of the best ‘new’ ideas I’ve heard in a long time.  And this idea would go hand in glove with the notebook. Have goals for the people in your Shaklee group – these goals will differ depending on whether they are members, distributors or downline business leaders. What does that mean?  For example, Members order products – have a plan to promote expanded product usage. If they only use Get Clean, introduce them to Vitalizer, Vivix & Protein.  Conversely, if they are using Shaklee Nutrition, introduce them to the idea of Shakleeizing their house. If Distributors, encourage them to have an in-home Shaklee event in order to enlarge their group and ensure they will qualify for a bonus every month. In other words, have goals for each person in your group based on where they are in Shaklee. Engage with them individually.  But remember, these are your goals  – but they are focused on how you will treat each person that has sponsored into your group to encourage them to get more actively involved with Shaklee, whether to enlarge the number of products they use or earn a larger bonus check.

Here are a few additional ideas that might help you outline a Follow-Up Strategy that will suit you:

·         Thank you cards

·         New Member/Distributor Welcome Letter

·         Follow-up calls – ask for permission for on-going follow-up

·         New Member/Distributor Orientation Meeting to:

    o   Go through Distributor Kit

    o   Make a list of names

    o   Recommend Autoship – highlight discounts

·         Planning Session:

    o   Recap Dream Plan

    o   Talk about their goals

·         One of the easiest ways I have found to both maintain stable PV within our Personal Group is a monthly mailing to every active Member & Distributor in our personal group which always includes a price list, testimonials or product information and a rebate offer.

At the end of the day, follow-up is just paying attention to people – thanking them – encouraging them – keeping them informed – caring about them.

Have fun,

Faye Burke